The way new-age marketers are handling lead nurturing strategy at their premises is subject to concern for all. We as marketers would need to find out ways to improve our conversion ratio and quality of the generated lead for the betterment of the industry.
We have to make everyone understand why lead amplification is significant to grow in the market as per the market standards.
Lead nurturing is here for the betterment of the B2B industry, and there could be consequences for those who are completely ignoring the strategy of nurturing leads.
One thing is sure that this strategy can’t be ignored for a long time, your business needs more and more leads to grow in the market and a strong lead nurturing strategy is the only way.
Misalignment between sales and marketing
Misalignment between sales and marketing teams is awfully common among most businesses. Additionally, in modern business culture, these two teams are being measured by different metrics too.
Lack of communication between sales and marketing would certainly be a disadvantage for any organization in the long run and could drive flawed processes, weak and inconsistent follow-ups, and revenue losses.
However, with this kind of misalignment between the goals of sales and marketing that costing companies instead of benefitting, B2B companies would really have to find out other ways for their survival in the market.
Why You Need A Strong Lead Nurturing Strategy?
“According to a study, 73% of leads are not ready to buy when they first give you their contact details”_Marketing Sherpa
With this study, it is clear that If a lead isn’t ready to buy and your sales team is too aggressive in the first approach, they are less likely to do business with you.
It seems the buyers will only do business with businesses they know and trust.
They want to take their time to do their own research and evaluate other options before they make contact with a company.
They want to be listened to, and this would definitely be a challenge for traditional marketers.
Lead nurturing provides that learning curve by which you can control how you can educate, inform and build trust among your leads and similarly, you can learn more about your leads via lead nurturing.
“If you would not take care of that 73% unconvinced leads you generated, then you’d be leaving a lot of money on the table unclaimed because you can’t follow up with them”. You might not know that there could be many other potential customers as well which would be lost forever without an effective follow-up campaign.
If you’re looking for stronger and better relationships with the buyer to generate higher sales, no time is better than now for you to consider a more effective lead nurturing strategy for your business.
“According to research from Annuitas, nurtured leads generated 47% higher average order value (AOV) than deals closed on leads that aren’t nurtured”.
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